By Podcasters, For Podcasters with Karl Sona | Micro Empires

We as podcast hosts try our best to connect with our listeners by delivering the best and most helpful content we can think of. Karl Sona made it possible to do this by taking care of the back end work and living out the “by podcasters, for podcasters” mindset through his company, Streamlined Podcasts. Also a fellow micro empire builder, Karl will share with us his journey from the corporate world to entrepreneurship alongside the pieces of literature that influenced him along the way. We will also hear how he is focused on amplifying the voices of the minorities and how a small audience could render you a more intimate and loyal listener base.

[00:01 – 15:35] Opening Segment

  • I welcome you to season 2 of Micro Empires Podcast
  • I introduce today’s guest, Karl Sona from Streamlined Podcasts
  • We talk about how we got connected
  • Karl’s money culture and background growing up
    • Middle-class family
    • Effort opens up possibilities
    • Keeping an eye on where you want to go
  • Karl talks about the effects of financial instability during his childhood
    • Being less afraid of rock-bottom
    • Swinging big rather than playing small
  • Quick overview on Karl’s early experiences
  • Influence of the book, “Lives of the Stoics”
  • Karl talks about how he experienced millennial crisis

[15:36 – 33:04] The Beginning of Karl’s Micro Empires

  • Karl shares some stories on how he got introduced to his businesses and entrepreneurship
    • Solar company
    • Stories from Tony Hsieh’s “Delivering Happiness”
  • Foundation of NGC Capital
    • Focuses on the corporate experiences of minorities
  • Karl’s introduction to the podcast world
    • Influenced by Lifetime Cash Flow Through Real Estate Investing
  • The Free Time Podcast
    • Proportioning the wasted time with the productive time
  • We talk about the perks of audible learning
  • Helping fellow podcasters with Streamlined Podcasts
    • Appreciating more the audience of the podcast
    • Appreciating the internal team
    • Karl shares a story of his early podcasting experiences
    • Making podcasters focus on the content and not on the back-end work
  • Shoutout to my Podcast Producers: Streamlined Podcasts
    • Use promo code: MICROEMPIRES and get a discount

[33:05 – 45:16] Podcasting as a Tool

  • We talk about how accessible podcasting is and how it possesses so much potential
    • Untapped space with an endless variety of possible topics
  • Podcasting as a way to market and advertise your business
  • Karl talks about the benefits of having a small yet genuine audience
    • Less about the numbers and more about the quality of engagement
  • The intimacy of engaging content through podcasts
  • Karl talks about his next podcast, “Dear Black CEO”
    • Will focus on the minorities
    • Mentorship and resources
    • Will also highlight the less glamorous yet more tangible businesses

[45:17 – 51:51] Lightning Round

  • Best advice you’ve ever received
    • Pray about who you choose to get into a committed long term romantic relationship
  • Worst advice you’ve ever received
    • Your perceived weaknesses are your strengths
  • Recommended book
    • Inner Game of Tennis by Timothy Gallwey

[51:52 – 53:35] Closing Segment

  • How to connect with Karl Sona
    • See links below
  • Final words

Tweetable Quotes:

“At the end of the day, it’s not a matter of where you are now or your current circumstances. It’s more a matter of where you wanna go.” – Karl Sona

“If you can help people get what they want, you’ll get what you want.” – Karl Sona

“Focus on those people that are tuning in, no matter what that number is. Those people that are willing to trade time and their attention to listen to your message, that is so precious.” – Karl Sona

“Inaction is just not a very fun place to be especially when you have this message burning within you that you wanna share with people, so our goal has always been to try to keep it very simple.” – Karl Sona

Resources Mentioned:

You can connect with Karl through LinkedIn or you can check out his website www.karlsona.com.

You can connect with me on LinkedIn, Twitter, Instagram, and Facebook. I’m excited to hear more about you. I’m excited to know more about you. Also, feel free to shoot me an email at jennifer@micro-empires.com. You can call or text 213-973-7206

TELL US WHAT YOU THINK! LEAVE A REVIEW + help someone who wants to explode their business growth by sharing this episode or click here to listen to our previous episodes.

This podcast is about YOU.  We all have a story, whether your story is a lot like mine or totally different. Maybe you have a good job, but you know in your heart that you want more.

Let’s Work Together

Subscribe to download my FREE eBook, “3 Steps to Pivot and Thrive: Using Micro-Risks to Build Your Micro Empire.” Click https://micro-empires.com/coaching and I’ll see you there!

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